Grow Your Business with Strategic Storytelling—with Jeff Bartsch - EP30
Strategic storytelling is a powerful way to establish yourself as a thought leader and grow your business.
But how do you distill your background and experience into a compelling story that resonates with your target audience?
Jeff Bartsch is the visionary storyteller and communication strategist behind Story Greenlight, a platform that empowers leaders to tell their stories, serve more clients and expand their impact in the world.
With more than 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients like Apple, Disney and Universal, among many others.
On this episode of Leading Visionaries, Jeff joins Anjel to discuss the power in combining technical prowess with the ability to connect with others.
Jeff walks us through the elements of story, describing how digging into your own story uncovers the value you bring to the world.
Listen in for insight on understanding what matters to your audience and learn how to grow your influence with strategic storytelling!
What You Will Learn
What Jeff’s childhood experiences playing piano taught him about communication
The power in combining technical prowess with relational competence
How teaching young film and TV editors informed Jeff’s leadership journey
How Jeff helps business leaders leverage their stories to connect with others
Jeffs definition of story as a character who wants something, overcomes obstacles to get it and experiences transformation as a result
Why you should always consider your audience and what they care about
How Jeff’s lifelong interest in communication inspired his vision for Story Greenlight
How changing your identity as a ‘character’ impacts the story of your life
How understanding your own story uncovers the value you bring to the world
The importance of being conscious in creating your own story and brand identity
Connect with Jeff Bartsch
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Resources
Building a Story Brand by Donald Miller
Be Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell